Sydney,
21
May
2015
|
00:00
Australia/Sydney

Aussie creatives are the ‘Biggest Users’

Skype and Dropbox voted as Australia’s top digital tools to work and communicate

New research by global workplace provider Regus has revealed the most popular online tools Australians are using to work and communicate – with media and marketing professionals appearing to be the biggest users.

The survey, which polled 1,194 business decision makers and professionals in Australia, found that as a nation, Dropbox was the most commonly used online file-sharing service (69 per cent), boosted to the top of the chart by the 83 per cent of Aussie creatives who voted this as their favourite tool.

In fact, those working in the media and marketing industry came out as the leading users for nine of Australia’s Top 10 preferred file-sharing services, with figures well above the national averages for all of the tools in the list. The only exception was Microsoft remote desktop that appeared to be favoured more by ICT professionals.

The research also found that the industry’s most popular VoIP Messaging application was Skype, used by an average of 74 per cent of respondents over the previous month. Facebook Messenger (72 per cent) and WhatsApp (43 per cent) followed in second and third place, respectively.

The full list of popular apps included:

Top messaging tools for Australian professionals

 

Media & Marketing

Australian Average

Global Average

Skype

74%

66%

60%

Facebook Messenger

72%

54%

48%

Whatsapp

43%

38%

54%

Viber

38%

26%

13%

Snapchat

14%

10%

4%

WeChat

9%

7%

11%

LINE

7%

5%

8%

MessageMe

3%

2%

3%

ChatOn

2%

1%

2%

QQ

2%

2%

6%

Source: www.regus.com.au

Top cloud software tools for Australian professionals

 

Media & Marketing

Australian Average

Global Average

Dropbox

83%

69%

56%

Google Drive

69%

45%

43%

Google Hangouts

35%

19%

22%

TeamViewer

33%

22%

25%

WeTransfer

21%

6%

18%

Apple remote desktop

16%

6%

8%

Chrome remote desktop

14%

10%

12%

Microsoft remote desktop

14%

20%

19%

LogMeIn Ignition

7%

6%

5%

GoToMyPC

5%

4%

4%

Source: www.regus.com.au

Other national key findings that revealed the reach and influence of online tools in the workplace included:

  • Females appeared to be more favourable to Facebook Messenger than males (63 per cent and 49 per cent, respectively);
  • Males preferred the use of Whatsapp to their female counterparts (40 per cent and 33 per cent, respectively);
  • Australians were the number one global users of Snapchat, coming in above all other nations;
  • Australia and India appeared to be the only significant users of Viber (30 per cent and 26 per cent, respectively), coming in largely ahead of the global average of 13 per cent;
  • Just 5 per cent of those questioned from Australia’s media and marketing sector said they had not used an instant messaging tool in the past month.

CEO of Regus Australia and New Zealand, Paul Migliorini, said: “With more businesses offering staff the opportunity to work remotely at least occasionally, online tools are helping to overcome some of the hurdles traditionally associated with working from outside the office. Cloud-based technology is bridging the gap whereby workers no longer feel out of touch with colleagues and unable to access documents on the company server.

“The industry-level data breakdown was really interesting to see, with professionals in the media and marketing sector clearly ahead in the use of these technologies. It appears that Aussie creatives are heading more so into the digital realm than those in other industries, including ICT,” he said.

To find out what online tools other Australian industries prefer, visit: http://press.regus.com/australia/australian-cloud-based-apps-industry-data/

-Ends-

Boilerplate

Regus is the global workplace provider.

Its network of more than 2,300 business centres in 850 cities and 104 countries provides convenient, high-quality, fully serviced spaces for people to work, whether for a few minutes or a few years. Companies like Google, Toshiba and GlaxoSmithKline choose Regus so that they can work flexibly and make their businesses more successful.

The key to flexible working is convenience and so Regus is opening wherever its 2.1 million members want support - city centres, suburban districts, shopping centres and retail outlets, railway stations, motorway service stations and even community centres.

Founded in Brussels, Belgium, in 1989, Regus is based in Luxembourg and listed on the London Stock Exchange. For more information, please visit: www.regus.com.au