Small businesses are looking for the IT place to be

Fast technology and slick setups are the main drivers behind startup workplace selection

The latest survey from global workplace provider Regus identified key trends within the Australian workplace, showing the top workplace priorities for businesses. The research found 86 per cent of startup and small business respondents cited highly functional ICT as their number one location criteria.

The report, which canvassed the opinions of over 22,000 respondents in 100 countries, further revealed that appearance matters most for startups and small businesses, with 73 per cent respondents prioritising a smart, well maintained office.

Other interesting observations include the willingness to commute, with proximity to transport links being critical to 57 per cent of startups and small businesses, set against the global average of 49 per cent. Yet only 27 per cent prioritised workplace car parking compared to the global average of 48 per cent.

Top 10 characteristics for the ideal work location for small businesses

 Small Businesses

(0-49 Employees)

Large Businesses

(250+ Employees)

1. Reliable and fast IT services



2. Looks smart, well maintained and well equipped



3. Guarantees safety for my belongings



4. Reliable and professional front desk management



5. Is close to transport links



6. Has a car park



7. Is close to other businesses in my sector (ie. Financial district, media district)



8. Is close to shops and restaurants



9. Is close to home



10. Has a prestigious address




CEO of Australia and New Zealand, Paul Migliorini, said he is not surprised Australian startups and small businesses place such heavy emphasis on fast IT services.

“Australian small businesses and startups demand a high standard in the workplace, especially surrounding highly functional ICT, as they need to remain productive and connected at all times,” he said. “Today’s tech-led climate means that most businesses rely heavily on IT services, however, with smaller businesses less likely to have in-house IT departments, it’s crucial they prioritise this issue when selecting their workplace to minimise any disruptions that could cause huge productivity setbacks.”

Just under a quarter (23 per cent) of startup and small business respondents valued being close to other firms in their sectors – for example in the financial district or CBD – in contrast to 38 per cent of respondents in large businesses. Smaller businesses also seemed to be less concerned about being located close to shops and restaurants (17 per cent) than larger businesses (26 per cent).

Mr. Migliorini continued: “The survey garnered really interesting and unexpected responses such as the seemingly lesser value for small businesses to be close to shops and being close to other businesses in a similar sector. I expect this is down to the focus on the brand itself and how this is reflected in the business space, rather than the need to socialise since they will have less employees on the ground.”

David Bull, Director of Technical Sales at DataCore in Australia agreed that location is important, but not in the traditional sense.

“Whilst it is appealing to invest in a permanent company office, I personally feel that it is a redundant idea in this day and age of doing business. If you’re running a dynamic team, they can be located anywhere, so you want them to use hot-desks and drop-in business centres as opposed to having physical desks where they then become geographically limited,” he said.


Founded in Brussels, Belgium, in 1989, Regus is based in Luxembourg and listed on the London Stock Exchange. For more information, please visit: is the global workplace provider.

Its network of more than 2,300 business centres in 850 cities and 104 countries provides convenient, high-quality, fully serviced spaces for people to work, whether for a few minutes or a few years. Companies like Google, Toshiba and GlaxoSmithKline choose Regus so that they can work flexibly and make their businesses more successful.

The key to flexible working is convenience and so Regus is opening wherever its 2.1 million members want support - city centres, suburban districts, shopping centres and retail outlets, railway stations, motorway service stations and even community centres.