How Canadian Businesses Can Attract Top Talent
Recent survey reveals flexible working is highly valued by Canadians
Flexible working is one of the key strategies in attracting and keeping top talent, according to a recent survey by Regus, the world’s largest provider of flexible workplaces, and this is especially true for Canadian businesses.
When compared to 95 countries, Canadian senior executives and business owners acknowledged flexible working with the greatest importance. They believe flexible working makes employees more loyal (78%), improves staff retention (79%) and attracts top talent (79%).
Hiring and retaining top talent is a priority for successful businesses, however not all companies can afford to offer bonuses or large salaries to remain competitive. Flexible working, which is lower cost than fixed office working, offers the attractive perks of lower stress and better work-life balance to existing and prospective employees.
The younger management generations (Gen Y and Z) are also starting to demand flexible working refusing to accept the old ‘rules’. Younger employees – having grown up with technology and devices – cannot understand why employers measure performance by results rather than time in the office. The report revealed:
- An astounding 82 per cent would choose one job over another if it offered flexible work options;
- 64 per cent would refuse a job if it ruled out flexible working;
- And more than half (55%) said they would have stayed longer in one of their jobs if it offered flexible working.
“Not so long ago flexible working was the province of senior managers who lived a long way from headquarters, and salespeople,” said Lenci. “Now, in the minds of many, it is an essential part of any attractive job. It has become a major differentiator when choosing between new job possibilities and it is a key factor in keeping people engaged and satisfied in their current organization.”
Flexible work is gaining ground fast, particularly among business leaders who are starting to realize it will provide an answer to the vexing issue of recruitment and retention.
About the Survey
Regus polled more than more than 20,000 senior executives and business owners across 95 countries, and confirmed that flexible working can be used to avoid employee churn (and the consequent expense of recruitment agencies) as 72 percent of respondents point to flexible working as a perk that attracts top talent.
Regus is the global workplace provider.
Its network of more than 2,000 business centres in 103 countries provides convenient, high-quality, fully serviced spaces for people to work, whether for a few minutes or a few years. Companies like Google, Toshiba and GlaxoSmithKline choose Regus so that they can work flexibly and make their businesses more successful.
The key to flexible working is convenience and so Regus is opening wherever its 1.5million members want support - city centres, suburban districts, shopping centres and retail outlets, railway stations, motorway service stations and even community centres.
Founded in Brussels, Belgium, in 1989, Regus is based in Luxembourg and listed on the London Stock Exchange. For more information, please visit: