Top Strategies for Getting Moms Back to the Workforce
Senior managers say offer flexible hours, option to work closer to home and host meetings via videoconference
‘Inspiring Change’ is the theme for this year’s International Women’s Day on Saturday March 8 – a day that encourages advocacy for women’s advancement everywhere in every way. In recognition of IWD, Regus, the world’s largest provider of flexible workspaces, surveyed Canadian professionals to tap into critical steps businesses must take to advance the workplace for working moms.
“Canada is heralded for our maternity leave benefits, however once moms return to the workplace, many companies are still stuck in a very traditional ways of running business,” said Wes Lenci, VP of Regus Canada. “There are a number of key strategies that forward-thinking companies can embrace to help drive the workplace of the future and accommodate working moms much better than the traditional 9-to-5 desk job.”
Top strategies for getting moms back to the workforce
With 80 per cent of Canadian businesses saying companies are missing out by not employing women returning from maternity leave, the following were reported by Canadian senior managers and business owners as top strategies to advance the workplace for working moms:
- Be flexible: An overwhelming 90 per cent agree that offering flexible work hours is the number one strategy to help working moms back to their careers. Not only does it give them the ability to better juggle work and home life, they also excel and enjoy their jobs more when flexibility is offered;
- Take away the commute: More women are demanding to work remotely (70%) when they transition back to the workforce and 57 per cent say working closer to home - such as at a flexible work centre to reduce the commute - is a key incentive to getting moms to return to work;
- More videoconferences, less business travel: Almost half of respondents (46%) say the option to videoconference (at least some of the time) instead of travelling for meetings is another strategy to get moms back to the workforce. Face-to-face meetings are still important, however video conferencing is a much more cost-effective and simpler solution for the majority of meetings.
With reports showing that the non-participation of women in the economy is costing as much as 27 per cent per capita GDP in some countries, and that companies with more women on the board are more profitable, it’s time to make changes to the traditional office job.
It is not surprising that more and more moms are asking for flexible working, whether it’s flexible-hours, the opportunity to work closer to home, or the option to choose video conferencing over business travel. Flexible workspaces, like Regus centres, are growing in popularity as more businesses around the world are adapting to the changing ways in which we work.
Regus is the global workplace provider.
Its network of more than 2,000 business centres in 103 countries provides convenient, high-quality, fully serviced spaces for people to work, whether for a few minutes or a few years. Companies like Google, Toshiba and GlaxoSmithKline choose Regus so that they can work flexibly and make their businesses more successful.
The key to flexible working is convenience and so Regus is opening wherever its 1.5 million members want support - city centres, suburban districts, shopping centres and retail outlets, railway stations, motorway service stations and even community centres.
Founded in Brussels, Belgium, in 1989, Regus is based in Luxembourg and listed on the London Stock Exchange. For more information, please visit: