However,
21
September
2012
|
00:00
Asia/Kolkata

Media & marketing professionals more stressed: Survey

A numberof factors such as work, colleagues, customers, spouse, children and personalfinances are thought to have fuelled this growing pressure and respondentsconfirm that most stress triggers are of both professional and personal nature- their job, personal finances and customers top the list.

Theresearch also focused on possible solutions and found that 82% of media andmarketing professionals identify flexible working as a way of cutting stress.In information and communications technology (ICT) sectors, 89% of respondents indicated that theyare able to become more productive thanks to flexible working.

Keyfindings are:-

·Main causes of stress are: work, personal finances andcustomer/clients;

  • Flexible working reduces stress and is more family-friendly;
  • Small business workers were more likely to be stressed by customers than large business workers, but were less vexed by management than their counterparts in larger firms;
  • With respondents saying that flexible working is also cheaper than fixed location working and that it improves productivity it would seem that helping staff to de-stress is also highly cost-effective;

Causes of stress

Manufacturing & Production

Banking/ Insurance/ Finance

Consultancy & Services

Retail

ICT

Media & Marketing

Work

55.1%

63.9%

46.2%

52.0%

52.8%

77.3%

Finances

44.9%

52.8%

54.7%

68.0%

38.9%

45.5%

Customers

39.1%

30.6%

42.7%

36.0%

40.3%

45.5%

Mr.Madhusudan Thakur, Regional Vice-President, South Asia, Regus comments: “Withouta doubt stressed-out workers are unhappy and unhealthy workers too, sobusinesses that want to help their staff lead more rewarding lives cannot failto analyse and tackle levels of stress within their organisation. Yet the heavytoll of stress falls not only on workers, but also on businesses as they findtheir staff is unable to perform as required, needs more sick leaves and isless efficient.

Confirming previous Regus research showing that 58% ofworkers feel healthier directly as a result of flexible working,[1] respondents clearly identify flexibleworking as one possible solution to their high stress levels. In additionto this they also report flexibility is more family friendly, helping improvetheir overall work-life balance and well-being. This is particularly relevantin India where women are reportedly the most stressed globally as they struggleto balance traditional child rearing and housekeeping roles alongside modernwork environment pressures.[2] Add tothis that flexible working is believed to improve productivity and to cost lessthan traditional office working and the case for helping employees to de-stressby increasing flexibility becomes substantial.

HRconsultants feel that levels of stress continue to increase across the worldwith workers getting closer and closer to ‘burnout’. In the short term thismeans losing valuable workers and dealing with lower productivity as staffbattle it out with stress related health problems, insomnia and exhaustion, butthe long term effects of this pressure are still difficult to predict and couldbe disastrous.”

- Ends –

[1]Regus, Flexibility drives productivity, February 2012

[2] Time, Study:Indian women are the most stressed on earth, July 13th 2011