Flexible working fosters staff loyalty

Flexibility is the new battleground as employers seek to stem New Year staff turnover, finds Regus

The battle to attract and retain top talent is never fiercer than in January and according to the latest research by global workspace provider Regus, employers looking to avoid costly staff turnover should put flexible working at the top of their HR agenda for 2014.

Regus canvassed the opinions of business owners and senior executives across Ireland and found that nearly three quarters (73%) believe flexible working improves staff retention and seven in ten (72%) consider flexibility a key measure in attracting new talent.

Over three quarters of those polled (77%) also claim that they would pick one job over another if it offered  greater flexibility and a choice of work style.

Flexible working is usually understood to include multi-location working, where staff can work from home or from local ‘third places’ for some or all of the week, as well as flexi-hours or part-time work. These measures are recognised as promoting a more balanced life: staff typically feel healthier, more energised and motivated[1], which accounts for the emergence of flexible working as a powerful HR tool.

Aside from the wellbeing benefits, previous research has shown that three quarters (76%) of office workers believe flexible working makes them more productive.[2]

Other findings include:

·         74% of respondents say offering flexible working makes employees more loyal;

·         55% of workers would actually turn down a job that ruled out flexible working;

·         52% say they would have stayed longer in their last position had flexible working been an option.

Karen Lawlor, Country Manager for Ireland at Regus comments: “It was not so long ago that flexible working was the province of sales people and senior managers who lived a long way from the company headquarters. But over the last couple of years, as the wide-ranging health and productivity benefits have become apparent, flexibility has become an essential part of any attractive job, particularly for younger workers.

“The main driver behind our continuing expansion across the globe is to cater for the swathes of flexible workers emerging from all industry sectors and company sizes. Although some managers that approach us seeking workspace for their team members are initially worried about losing management control and visibility, their leap of faith quickly pays off.  Indeed the message from our research is clear - companies that fail to recognise the role of flexible working in today’s workplace risk losing key staff and being unable to attract top talent.”

[1] Three in four (74%) office workers report that flexibility in location as well as hours helps to reduce their stress levels. (Regus, Stress Report, 2013.) Two thirds (65%) report flexible working improves work-life balance. (Regus, Flexible Working Report, 2011.)

[2] Regus, The Flexible Road to Workforce Productivity, 2013.


Regus is the global workplace provider.

Its network of more than 1,800 business centres in 100 countries provides convenient, high-quality, fully serviced spaces for people to work, whether for a few minutes or a few years. Companies like Google, Toshiba and GlaxoSmithKline choose Regus so that they can work flexibly and make their businesses more successful.

The key to flexible working is convenience and so Regus is opening wherever its 1.5million members want support –  city centres, suburban districts, shopping centres and retail outlets, railway stations, motorway service stations and even community centres.

Founded in Brussels, Belgium, in 1989, Regus is based in Luxembourg and listed on the London Stock Exchange. For more information, please visit www.regus.com